About Ellena

Define Your Style.
Two words. Infinite expression.

At Ellena, we believe beauty is not one-size-fits-all—and neither are the tools you use to express it. Our story began in 2015, when a team of innovators from UNU Electronics set out to create personal electronics that empowered women to move faster, live freer, and look great doing it. Today, we bring that same spirit to the world of hair styling—with technology, style, and self-expression beautifully intertwined.

All-in-One Innovation

Our latest creation is a revolution in form and function: a single device that replaces your entire drawer of styling tools. Each Ellena hair styler is designed with multiple professional-grade functions—drying, curling, straightening, smoothing, and volumizing—all blended into one seamless device.

Powered by a brushless, high-speed motor spinning at over 110,000 RPM, the Ellena styler delivers salon-level results in record time. Intelligent airflow control, anti-frizz tech, and consistent temperature output let you style with precision and protect your hair with every pass.

Define Your Style—Visually and Functionally

“Define Your Style” isn’t just about how you wear your hair. It’s about owning your aesthetic from the inside out. That’s why every Ellena device features a signature style pattern—carefully curated surface textures and finishes inspired by fashion, art, and personal identity. From minimal chic to bold and expressive, your styler isn’t just a tool—it’s a reflection of you.

Built with Stylists, for Real Life

We develop all our products in collaboration with professional hair stylists and salon experts. Their hands-on insights have helped us refine everything—from grip comfort and attachment design to airflow precision and weight distribution—so that your styling experience is fast, intuitive, and flawless.

Whether you’re getting ready in five minutes or indulging in a full glam session, Ellena adapts to your rhythm. No need to juggle tools. No need to compromise.

Technology That Speaks Your Language

Style should be effortless. Our lightweight, compact design makes Ellena your perfect travel companion, while premium materials ensure long-lasting performance. Modern, stylish, and engineered for ease—this is beauty tech for the woman who defines her own look, her own terms, and her own future.

This isn’t just about hair.
It’s about confidence. Freedom. Identity.
It’s about you.

Ellena — Define Your Style.